Analyzing the impact of local community attitudes and the quality of tourism infrastructure on the competitiveness of urban tourism destinations. Case study: Tehran metropolis.

Articles in Press

Document Type : scientific-research article

Authors

Fariba khodagholi ¹

Abdolah Nazari ²

Seyed Mahdi Moafi Madani ³

Mahmoud Samadi ⁴

¹ Department of Management Science, Ab.C., Islamic Azad University, Abhar, Iran

² Assistant Professor, Department of Management, Ab.C., Islamic Azad University, Abhar, Iran

³ Assistant Professor, Department of Management, Hi.C., Islamic Azad University, Hidaj, Iran

⁴ Assistant Professor of Management Department, Takestan Institute of Higher Education, Qazvin, Iran

https://doi.org/10.22067/jgrd.2026.94635.1583

Abstract

The competitiveness of urban tourism destinations is a determining factor for attracting tourists in order to benefit from tourism. In this study, an attempt was made to analyze and examine the factors affecting competitiveness in tourism destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran. In order to determine the sample size, due to the lack of a statistical population, the Cochran formula for an unlimited population was used and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was performed using SPSS and LISREL software with descriptive statistics and structural equation modeling. The findings showed that the attitude of the local community has a significant effect on the competitiveness of tourism in Tehran; and the quality of infrastructure has a significant effect on the competitiveness of tourism destinations in Tehran. Another result of this study is that the quality of infrastructure has a significant impact on the attitude of the local community in Tehran. Among the variables considered, the quality of tourism infrastructure variable ranks first in terms of impact.The competitiveness of urban tourism destinations is a determining factor in attracting tourists in order to use the benefits of tourism. In this study, an attempt was made to analyze and examine the factors affecting competitiveness in tourist destinations in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this study is tourists entering Tehran.

Keywords

Urban tourism

destination competitiveness

local community attitude

quality of tourism infrastructure

Subjects

• Planning in urban and rural areas

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