Today, metropolises face complex challenges, including urban fabric deterioration and declining quality of life. Urban regeneration, with its comprehensive approach, is a response to these challenges that goes beyond physical renewal to encompass economic, social, and environmental revitalization. Among these efforts, quick-impact projects, capable of creating rapid and tangible effects, play a catalytic role in garnering public participation and building trust in the regeneration process. This research aims to evaluate the role of such projects in the development of target neighborhoods for regeneration in Mashhad city and to propose improvement strategies. Conducted using a descriptive-analytical method, the study relies on semi-structured interviews with 18 urban planning experts. Qualitative data were analyzed using the SWOT analytical model, Internal and External Factor Evaluation (IFE and EFE) matrices, and the Quantitative Strategic Planning Matrix (QSPM). The findings indicate that out of 430 first-phase and 646 second-phase quick-impact projects, it can be concluded that these projects hold significant potential for generating initial satisfaction and addressing apparent deficiencies. However, their nature, under the shadow of inefficient management and inconsistent planning, can turn them into factors that exacerbate threats. A one-sided focus on the physical dimension and neglect of socio-economic aspects were identified as structural challenges in this approach. The key extracted strategy is "minimum investment, maximum utilization of local capacity," which serves as an operational response to credit limitations and external threats. The final conclusion of the research emphasizes the necessity of shifting the managerial paradigm from rapid physical outputs to sustainable social and qualitative outcomes. For optimal effectiveness, these projects should be considered as initial phases of a comprehensive regeneration strategy, where participatory governance, transparency, and attention to quality of life are as crucial as the speed of execution.