Document Type : *
Authors
1 Associate Professor, Department of Geography and Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran
2 Associate Professor, Department of Geography, Hydrology and Meteorology, Seyed Jamaluddin Asadabadi University, Asadabad, Iran
Abstract
The development of urban tourism, due to its numerous economic, social, cultural and environmental effects, has attracted the attention of tourism planners and city managers, so that it can be said that following the growth of urbanization, cities are becoming one of the pillars. It is the main commercial economy of the world. In this regard, the investigation of key tourism factors of cities should be considered in the future. The aim of the current research is to identify the key drivers effective on sustainable urban tourism in the metropolis of Ahvaz, which is practical in terms of its purpose and exploratory in terms of its nature and analytical method. In order to collect data, questionnaires, Delphi technique and document-library studies were used. In terms of practical purpose, in terms of descriptive-analytical nature and in terms of method, the present research is a combination of library and survey methods and is based on future research approach. The scope of the research was the city of Ahvaz. The statistical population of this research is 30 experts in tourism and urban management. For data analysis, the Delphi method and the cross-effect matrix (MICMAC) were used. The findings of the research showed that among the 28 main factors affecting sustainable urban tourism in Ahvaz metropolis, 19 variables are known as key and influential. that these variables have the most influence and the least influence on the future of sustainable urban tourism in Ahvaz metropolis. Also, the results showed that in terms of the direct influence of variables such as food security with a score of 555, vegetation with a score of 516 and security with a score of 478 and the variables that have an indirect effect on sustainable urban tourism in Ahvaz are food security,
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