The city entrance, as a showcase of cultural identity and character, represents the unique personality of each city. City gateways, as one of the key components of a city's spatial-physical structure, have often been transformed into fragmented and chaotic spaces with no identity due to the arrangement of incompatible, uncoordinated, and unorganized land uses. This is an applied study with a descriptive-analytical design. The goal is to evaluate the quality of Shirvan city entrances from the perspective of citizens and travelers. Data are collected using both documentary analysis and field methods. In the documentary section, the data for formulating theoretical foundations and research background are obtained by reviewing books, articles, theses, reports, research projects, and statistical yearbooks. Furthermore, to understand physical and visual characteristics and gather the opinions of travelers and visitors, field methods including observation and questionnaires are employed. The data analysis is conducted using descriptive and inferential statistical methods, including mean comparison tests, in SPSS software. Seven variables were examined in this paper: attractive elements and landscapes, disturbing elements, respondents' feelings upon entering the city, and the physical characteristics, hospitality, legibility, and distinctiveness. The results obtained from a random sample of 350 people revealed that the quality of the Mashhad entrance is significantly higher than the Bojnurd-Shirvan entrance. The score of the Mashhad-Shirvan entrance was above average in all dimensions, while the Bojnurd-Shirvan entrance, except for legibility and hospitality, was rated below average. The unfitting land uses, such as auto repair shops and disturbing industries, along with a lack of welfare services and irregular advertising billboards, are the main challenges facing the entrances to Shirvan.