Document Type : *
Authors
1 Islamic Azad university
2 Emeritus Professor Ferdowsi University of Mashhad
3 Islamic azad University
Abstract
Today, tourism is referred to as a suitable approach for socio-economic and physical development in rural areas. At the same time, tourism management is one of the most important pillars of tourism development that plays an important role in coordinating tourism development activities. Therefore, the aim of this study was to investigate and analyze the performance of Dehyaris in order to develop tourism in the central part of Mashhad city. The present study is a practical research in terms of descriptive-analytical methodology and purpose. Twelve selected villages have 7886 families. Considering that households in the studied villages were as the statistical population (7886 households), the sample size was determined according to Cochran formula and with error of 0.05% equal to 367 households. Gis and SPSS software and vikor multi-criteria decision making model were used to analyze the findings. The results of analysis of variance with a significant amount for unemployment reduction and employment development index 0.03, effort index to increase income of 0.00 and for the index of encouragement to invest 0.04 which is less than 0.05, shows that the difference between the average performance of the villagers in the direction of tourism development is significant and accepted by the villages. At the same time, according to the results of the Vikor model, the villages of Pharmed, Amirabad and Dost Abad are among the villages in which the performance of the villagers due to tourist attractions, geographical location and the proximity of Mashhad city is better than other villages, but in villages such as Tabadkan, ears and war due to the greater distance from Mashhad city and main roads have caused in the field of dehyars' performance in these villages and similar villages. Have a relatively poorer performance.
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