Document Type : علمی- پژوهشی
Authors
1 PHD student of geography and urban planning, University of Isfahan
2 professor of geography and urban planning, University of Isfahan
Abstract
Today, tourism is considered one of the most important approaches to the economic and social development of any region and can have significant effects. In order to develop tourism, it is very necessary to know the resources, capacities, issues and strategies.The north of Fars province, despite its climatic and geographical diversity, as well as the important resources of tourism development, both historical and natural, has been neglected, and the implementation of some projects, including freeway Isfahan-Shiraz, will isolate the region's tourism. The purpose of this research is to identify the strengths, weaknesses, threats and opportunities in the field of tourism growth and development in the northern region of Fars province and then formulate effective strategies in this field to overcome the existing and future problems and problems.
The research method is descriptive-analytical and based on the collection of survey data. The data collection tool is a questionnaire. The validity of the questionnaire was confirmed through elites and the reliability was also confirmed through Cronbach's alpha above 0.70. The statistical population of the research is made up of tourists. The number of samples was calculated to be 384 people.The analysis of the model showed that the strengths with a score of 4.05 due to the climatic diversity and tourism resources of the region, as well as the opportunity points with a score of 3.976 due to the geographical and strategic location, are the most important capacities. Weak points with a score of 3.545 and threat points with a score of 3.705 are known in the next ranks due to the lack of facilities and threats, as well as the construction of the Isfahan-Shiraz freeway. Strengthening the access to free tourism and also the development of tourism services is one of the most important strategies proposed to solve the problem.
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